What is a product funnel?
- Create 2-4 products
- The funnel starts with a low-ticket (inexpensive) offer, which I call a qualifier.
- Immediately after purchase, your customer is exposed to offer #2, which they can buy with 1 click (also known as a 1-click upsell).
- The customer should continue through your funnel this way, buying each product as they go.
The ultimate funnel blueprint
- Lead Winner (optin)
- Low ticket offer (qualifier)
- Main offer
- Upsell 1
- Upsell 2
Continuity: The “forgotten” holy grail